Your Brain on Philanthropy: Anchoring Effect

I was taking a bath when I read about the Anchoring Effect. (I'm basically Archimedes.) It hit me so hard I actually stopped reading, put my book on the floor, and stared into my Rosemary-Mint scented bubbles for a long time. Holy crap. I've been doing this wrong since I started fundraising. My failure to … Continue reading Your Brain on Philanthropy: Anchoring Effect

New series: Your Brain on Philanthropy

I'm a fundraiser. I work with people to find the environmental causes that matter to them and then help them make gifts that are meaningful -- meaningful to them, and meaningful to my organization. It's not a profession I ever imagined myself in, but I'm coming to genuinely love it for what it is. The … Continue reading New series: Your Brain on Philanthropy

The question that makes me less judgmental

What security are they afraid of losing? Two instincts drive human behavior: self-promotion and self-protection. (I'm sure there are more, but those are two.) These aren't necessarily good or bad instincts, they're just how we've evolved to evaluate the world and figure out how to move about in it. We always want to improve our … Continue reading The question that makes me less judgmental