Your Brain on Philanthropy: Denomination Effect

Fundraisers tend to categorize donors in three ways, either as annual donors, major gift donors, or legacy donors. Annual donors are those who give smaller amounts more frequently -- monthly, annually, or when a giving campaign comes calling (think United Way or the Girl Scouts). These gifts usually go to the general fund or support … Continue reading Your Brain on Philanthropy: Denomination Effect

Your Brain on Philanthropy: Anchoring Effect

I was taking a bath when I read about the Anchoring Effect. (I'm basically Archimedes.) It hit me so hard I actually stopped reading, put my book on the floor, and stared into my Rosemary-Mint scented bubbles for a long time. Holy crap. I've been doing this wrong since I started fundraising. My failure to … Continue reading Your Brain on Philanthropy: Anchoring Effect

The question that makes me less judgmental

What security are they afraid of losing? Two instincts drive human behavior: self-promotion and self-protection. (I'm sure there are more, but those are two.) These aren't necessarily good or bad instincts, they're just how we've evolved to evaluate the world and figure out how to move about in it. We always want to improve our … Continue reading The question that makes me less judgmental