Fundraisers tend to categorize donors in three ways, either as annual donors, major gift donors, or legacy donors. Annual donors are those who give smaller amounts more frequently -- monthly, annually, or when a giving campaign comes calling (think United Way or the Girl Scouts). These gifts usually go to the general fund or support … Continue reading Your Brain on Philanthropy: Denomination Effect
I was taking a bath when I read about the Anchoring Effect. (I'm basically Archimedes.) It hit me so hard I actually stopped reading, put my book on the floor, and stared into my Rosemary-Mint scented bubbles for a long time. Holy crap. I've been doing this wrong since I started fundraising. My failure to … Continue reading Your Brain on Philanthropy: Anchoring Effect
I'm a fundraiser. I work with people to find the environmental causes that matter to them and then help them make gifts that are meaningful -- meaningful to them, and meaningful to my organization. It's not a profession I ever imagined myself in, but I'm coming to genuinely love it for what it is. The … Continue reading New series: Your Brain on Philanthropy
