Your Brain on Philanthropy: Denomination Effect

Fundraisers tend to categorize donors in three ways, either as annual donors, major gift donors, or legacy donors. Annual donors are those who give smaller amounts more frequently -- monthly, annually, or when a giving campaign comes calling (think United Way or the Girl Scouts). These gifts usually go to the general fund or support … Continue reading Your Brain on Philanthropy: Denomination Effect

Your Brain on Philanthropy: Anchoring Effect

I was taking a bath when I read about the Anchoring Effect. (I'm basically Archimedes.) It hit me so hard I actually stopped reading, put my book on the floor, and stared into my Rosemary-Mint scented bubbles for a long time. Holy crap. I've been doing this wrong since I started fundraising. My failure to … Continue reading Your Brain on Philanthropy: Anchoring Effect