Your Brain on Philanthropy: the Sunk Cost Fallacy

I'm going to switch gears a little here. Where as previously in this series I've been focusing on the ways donors and prospects perceive financial opportunities and situations and how fundraisers can be aware of those cognitive tendencies so as to avoid making unnecessary mistakes (and so as to being our best, most effective fundraising … Continue reading Your Brain on Philanthropy: the Sunk Cost Fallacy

Your Brain on Philanthropy: Availability Heuristic

Isn't "heuristic" such an intellectual-sounding word?! I feel erudite. I also love the way it sounds, considering what it means. A heuristic is a way of approaching a question or problem that values the practical and easy over the accurate. Basically, it's our brain jumping to conclusions, rather than taking a beat and doing the … Continue reading Your Brain on Philanthropy: Availability Heuristic

Your Brain on Philanthropy: Denomination Effect

Fundraisers tend to categorize donors in three ways, either as annual donors, major gift donors, or legacy donors. Annual donors are those who give smaller amounts more frequently -- monthly, annually, or when a giving campaign comes calling (think United Way or the Girl Scouts). These gifts usually go to the general fund or support … Continue reading Your Brain on Philanthropy: Denomination Effect