Your Brain on Philanthropy: Compassion Fade

Compassion is a major motivator in philanthropic giving. Sure, some people give because they need or want the associated tax break, but most people, when asked to explain why they give to charity, say they give for much more personal reasons. In an interview of 700 Britons, Charities Aid Foundation found that people say they … Continue reading Your Brain on Philanthropy: Compassion Fade

Your Brain on Philanthropy: Cognitive Ease

I was chafing a bit the other day over the realization that in order to be most effective at my job, I need to talk about giving and gifts in the simplest way possible. I've learned so much about the complexities of ways to donate, of why people donate, of the great scientific work being … Continue reading Your Brain on Philanthropy: Cognitive Ease

Your Brain on Philanthropy: Denomination Effect

Fundraisers tend to categorize donors in three ways, either as annual donors, major gift donors, or legacy donors. Annual donors are those who give smaller amounts more frequently -- monthly, annually, or when a giving campaign comes calling (think United Way or the Girl Scouts). These gifts usually go to the general fund or support … Continue reading Your Brain on Philanthropy: Denomination Effect