Your Brain on Philanthropy: the Sunk Cost Fallacy

I'm going to switch gears a little here. Where as previously in this series I've been focusing on the ways donors and prospects perceive financial opportunities and situations and how fundraisers can be aware of those cognitive tendencies so as to avoid making unnecessary mistakes (and so as to being our best, most effective fundraising … Continue reading Your Brain on Philanthropy: the Sunk Cost Fallacy